To stay competitive medical spas and clinics need to diversify their services and look for new treatments that complement their existing service menu.
A service that is becoming more popular is Areola Restoration. This treatment focuses on enhancing the appearance of the pigmented areas surrounding the nipples.
Areola Restoration is often referred as Areola Tattooing or Paramedical Pigmentation. If you are considering offering this treatment there are three things to review: the market, the treatment, and the potential revenue.
The Market
The Areola Restoration market attracts focuses on breast cancer survivors, major life changes for women, and gender reassignment.
Breast Cancer Survivors
For women and men who have bravely battled breast cancer, Areola Restoration can be a way to regain a sense of confidence and normalcy.
Women who choose to have breast reconstruction, may choose to have implants; implants with nipple reconstruction; or implants with nipple reconstruction and Areola Restoration.
Some women choose to have implants with Areola Restoration and no nipple reconstruction. Nipple reconstruction involves creating a nipple from skin and tissue in the area. Some women prefer to have a smoother breast without a nipple citing that it looks nice under a t-shirt!
Major Life Changes
As women go through major life changes; their bodies change, and this includes their areolas. Major life changes include pregnancy and breast feeding, menopause, and major weight loss.
When women experience menopause, shifts in hormone levels bring about various changes in their bodies, affecting the appearance of their breasts and areolas, too. Some women find that the shape of their areola changes and the colour may lighten.
Some women may find that breast feeding changes the shape of their areolas and their breasts. They may find that the colour is inconsistent, and the shape is elongated.
Shedding a substantial amount of weight is a remarkable achievement, however, it can sometimes result in sagging or stretched skin, particularly with breast tissue.
Gender Reassignment
Individuals who choose gender reassignment often need breast changes, reductions, or implants. Male and female areolas are different in circumference. Some clients may come to you to have the circumference enlarged, reshaped, or minimized.
In all the scenarios listed above the client is going through a transition, you, as a treatment provider and permanent makeup artist, have the opportunity to make this transition more pleasant and to play a role in what could be a major transformation for them. Many clients choosing this service report that after the treatment they feel more confident, have a better self-image, and overall well-being.
The Service
Am important step in Areola Restoration is the consultation. It is important that the permanent makeup artist understands what the client is looking for, shape, colour and size. The permanent make up artist will consider pigmentation that flatters and complements the client’s skin tones while achieving the effect that they desire.
The treatment follows steps like micro-blading or other tattoos that you may have experienced, heard about, or read about. The biggest difference is that Areola Restoration is creating an illusion – the illusion of an areola. It requires an advanced technique of feathering and blending to create something that looks natural. Understanding colour theory is vital to creating a realistic areola. The results can be stunningly realistic; the illusion of a protruding nipple in the centre of a healthy areola.
The treatment often takes two or three sessions. The first session is usually two hours, and the following sessions are shorted.
To offer this Areola Restoration, you need to have a skilled permanent makeup artist on your team, a range of paramedical pigments, a high-performance PMU machine, and a comfortable private area for the service.
The Revenue
Most permanent makeup artists charge $500 – 650 for the treatment. This price can vary based on the skill and reputation of the permanent makeup artist, the geographic area and the length of the treatment time.
As you reviewed this article, you may have decided that this is a service that you would like to offer in your spa or clinic, but you lack the qualifications. Lashforever Canada offers Paramedical Pigmentation Permanent Makeup Training. This advanced course introduces you to the captivating realms of 3D Areola Restoration, Areola Colour Correction, and Cosmetic Areola Restoration and Brazilian Scar & Stretch Mark Camouflage.
This is a service that supports clients who are going through a major transformation and can provide solid revenue for your business.